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The Koozie® brand origin story

Designed to beat the Texas heat: The Koozie® brand origin story

It was a hot day on a Texas construction site when a worker noticed the tubing insulation material he was installing perfectly fit around his beverage can. Not only did this discovery seem to keep his drink chilled in the hot Texas sun, but it also kept condensation to a minimum and his hands dry.

The sleeve reminded him of the tea pot warmer his grandmother used during her afternoon tea, which she always called a cozy. He borrowed that name, and with a few spelling changes to reinforce the “cool” factor, the name koozie was born.

Pretty soon his buddies (and everyone else) wanted their own Koozie®, and manufacturing quickly grew beyond the construction worker’s capabilities. That’s when Frank Krasovec, owner of Radio Cap Company, stepped in and saw the potential for this game-changing invention. In 1980, RCC made the construction worker an offer he couldn’t refuse and became the proud owner of the Koozie® name and design patent.

At RCC the Koozie® brand truly came to life. The first Koozie® material was only available in black (how boring!) but the folks at RCC foresaw a colorful future. Working with the original tubing insulation manufacturer, Koozie® can coolers were soon available in a rainbow of colors. A multitude of machines were developed to increase manufacturing efficiency, and eventually RCC was selling millions of imprinted Koozie® can coolers.

Over the last 40 years, the Koozie® brand has grown to include a variety of drinkware that makes it more fun when people come together. From its humble beginnings on a construction site, the Koozie® brand continues to provide high-quality can coolers and tumblers that enhance your experiences and extend your happiness.

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